CAPS I Marketing & Communication Strategies for Aging & Accessibility 3.18

CAPS I: Marketing & Communication Strategies for Aging & Accessibility

Instructor: Alan Hanbury, CGR,CAPS,CGP,GMR,MBA House of Hanbury, Inc.

The maturing of the U.S. Baby Boomer population is a huge opportunity for remodelers. As this consumer group expands, more and more are interested in remodeling their home to fit their new lifestyle and abilities. This Certified Aging-in-Place Specialist (CAPS) course will help you understand the guidelines and requirements of accessibility, the importance of doing an assessment with input from occupational and physical therapists as well as qualified health care professionals, and the significance of good design in making modifications that can transform a house into a safe, attractive, and comfortable home for life. AS A GRADUATE OF THIS COURSE, YOU WILL BE ABLE TO: - Describe the home ownership market as it relates to the three segments of the Aging in Place market. - Consider contractual and legal concerns for building professionals providing design solutions to the Aging in Place client. - Perform a needs assessment to identify and prioritize the needs, wants and wishes of the client.

As a graduate of this course, you will be able to:

• Explain the three segments within the Aging in Place market that pre-sent business opportunities for building professionals
• Implement a process for promoting new opportunities for products and services in the Aging in Place market
• Enhance your sales process with effective techniques for the Aging in Place market

Please RSVP by November 6, 2017, Pre-Registration is required

Lunch and materials will be provided